A BRAND NEW BRAND

It all began in 2011. Four young entrepreneurs gathered to finally make their one dream come true : create the most advanced watch ever made. Ever.

Those four inovators, each in their special fields, brought to the project a brillant know-how. It was like pieces of a puzzle finally coming together.

David M, the engineer from New Zealand, teaching nano-technologies at the MIT. He was always late.

Carine T, the designer from Hong Kong, a creative genius is Philippe Starck's spiritual daughter. She always loses her USB key.

Claire V, the commercial from New York. Tiger Woods for Rolex ? That was her. She always needs her music.

Paul P, the financial head from Frankfurt, former financial manager at the Deutsche Bank. He always needs his calculator.

OUR MOTTO: NO NEED TO BE IN, JUST BE "W-OUT!"